Search Engine Optimization and Search Engine Submission

search engine optimization

Search Engine Optimization
Web Hosting Provider information

Mac House is not a search engine optimization (SEO) company. But we've accumulated knowledge over this subject for the past years and are giving out free tips that will help you promote your site and get it posted on search directories.
You don't have to pay hundreds of dollars or even thousands of dollars to have your web site posted on search engines. Web site optimization and search engine submission aren't easy if you don't know what steps to take. That doesn't necessarily meant that you cannot optimize your web site for yourself. On this site, there are all the tips you need to submit your site to search engines.

Have you ever submitted your website but never had it posted on search directories? If you are one of them who had had that painful experience, you just need to understand how the search engine works. Remember, with all the tips you read here, if you can't have your web site posted on major search engines, the best SEO can't do it on your behalf, either.
We also provide information on web hosting providers. We've used a few of them and avoid bad ones, searching for the best one for our needs.

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Search engine submission is not just send your web site to search engines.

Submitting a website on your own

• What are search engines?
• How the search engine works
• History of search engines
• What determines rankings
• Links and rankings
• To improve page rankings
• Bad practies
• Search engines, true or false
• Conclusion

What Determines Rankings on Search Engines

Last updated: July 27, 2005

So how are rankings determined? Traditionally, search engines heavily relied on how often the word in query appeared on web pages in the index. Now, calculations are very complex. According to Google, its search results are automatically calculated with 'more than 100 factors' and with its PageRank algorithm, which determines the importance of a page by taking into account the number of hyperlinks to the page and the content of those associated sites. Currently, all major search engines including Google, MSN Search and Yahoo! take the inbound link very seriously.
Google gives us another important clue. Its hypertext-matching analysis determines how accurately the page represents what it describes. That's because some web publishers flooded their sites with irrelevant keywords before. Now, Google says that its hypertext-matching method 'analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.' They say it also analyzes neighboring pages to see the relevance of the page content to a search query.
Finally, the three major search engines give us guidelines.

Google: Google Information for Webmasters
MSN Search: Guidelines for successful indexing
Yahoo!: Yahoo! Search Technology Content Quality Guidelines

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Search engine optimization starts even when you decide to build a new web site.