search engine optimization

search engine optimization

Search Engine Optimization
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Mac House is not a search engine optimization (SEO) company.  But we've accumulated knowledge over this subject for the past years and are giving out free tips that will help you promote your site and get it posted on search directories.
     You don't have to pay hundreds of dollars or even thousands of dollars to have your web site posted on search engines.  Web site optimization and search engine submission aren't easy if you don't know what steps to take.  That doesn't necessarily meant that you cannot optimize your web site for yourself.  On this site, there are all the tips you need to submit your site to search engines.
 
Have you ever submitted your website but never had it posted on search directories?   If you are one of them who had had that painful experience, you just need to understand how the search engine works.  Remember, with all the tips you read here, if you can't have your web site posted on major search engines, the best SEO can't do it on your behalf, either.
     We also provide information on web hosting providers.  We've used a few of them and avoid bad ones, searching for the best one for our needs.
Thank you for your visit.
Search engine submission is not just send your web site to search engines.
 
search engine optimization
search engine optimization

Submitting a website on your own

What are search engines?
How the search engine works
History of search engines
What determines rankings
Links and rankings
To improve page rankings
Bad practies
Search engines, true or false
Conclusion

 

 

site optimization

History of Search Engines

Last updated: July 25, 2005

(1) Search-Database Service
(2) Search Engines: Crawlers, Robots, Spiders
(3) Timeline


(1) Search Database Service


There are 3 major players in the search-database service in the U.S as well as in Japan.  Yahoo! is an important player because it's one of the oldest directory service on the world wide web (since February 1994) and is still the most popular.  Google is not as old as Yahoo!.  It started in September 1998 and has now a directory of more than 8 billion websites (as of November, 2004).  MSN Search also started in September 1998.  Its relative importance comes from the facts that Microsoft has incorporated its Internet Explorer into the Windows operating system and that Internet Explorer's default home page is www.msn.com (for North America).  It is also true that MSN search is popular because of Microsoft's internet service.  MSN as an internet service provider has 9 million subscribers in the U.S. and is the 2nd largest although it is much smaller than Time Warner American Online, which has 26.5 million subscribers.  There is no surprise that msn.com is the 2nd most frequently visited site next to yahoo.com in the U.S.
     One of the most powerful and oldest searchable directory entities came into existence in 1994.  It was David File and Jerry Yang of Stanford University Ph.D. candidates in electrical engineering who created a searchable directory to organize a collection of their favorite web sites.   And they founded Yahoo!  As the number of search requests increased, they developed a searchable database with descriptions and categories.  For a long time, Yahoo! manually entered and categorized the sites that were submitted.  Therefore, the number of listings is way smaller than that of Google though they automate some of the tasks now

     Yahoo!'s free submission service is over for commercial sites as well as even for personal sites in some countries including Japan.  There have been many changes for commercial sites after Yahoo's acquisition of Inktomi and Overture.  Overture has introduced to Yahoo! pay-per-click advertising service, which allows business owners to bid for the placement of their web site under the sponsored search listing.  Inktomi's Site Match, which now has changed its name to Search Submit Express, accepts submission of a web site for review with a one-time fee of $49 plus a cost-per-click fee.   Upon acceptance, it guarantees a revisit of Inktomi's Slurp (crawler) for every 48 hours.
     Digital Equipment Corporation's Alta Vista, which went online in 1995, was the first search directory that used advanced search techniques like natural language inquiries and Boolean operators (AND, OR, NOT).  Alta Vista's natural language inquiry allows the user to enter a sentence to come up with right key words.  Alta Vista also allowed the user to access newsgroups to retrieve articles on the web.  Infoseek also began its directory service in 1995.  It was nothing more than Yahoo! at the beginning.  Then they provided additional services like UPS tracking and news to become a popular online site.

Once being an important player as a listing provider, Looksmart went online in October 1996.  They provided manually-edited listings to such major companies as AltaVista, HotBot and MSN in the late 1990s.  Then its importance as a mayor directory provider quickly diminished when its tie with MSN ended in late 1993.  Looksmart has also lost its status because they made numerous changes in submission service fees after the beginning of 2000 and then introduced pay-per-click rates.
     NorthernLight.com went online in 1997 with 30 employees.  They once had one of the largest set of search directories that offered full text documents covering magazines, journals, books and newswires.  Their diverse online business library is called the Special Collection.  Northernlight ended their free publicly accessible web search in January, 2002.
     NorthernLight, which is now part of Northern Light Technology, Inc., offers several members-only up-to-date categorized search services focusing on business and industry.
     There isn't much to say about MSN Search. It was originally launched in September 1998 for Microsoft's Internet Explorer.  It is used for the default home page of Internet Explorer.
     A public search directory service, Open Directory Project (ODP), also started in 1998. According to ODP, its human-edited directory is the largest of all.  According to ODP, as of July 2005, they have more than 4 million listings that are edited by about 70,000 people.  It's listings are distributed to hundreds of companies including AOL Search, Gigablast and Google.  ODP is actually owned by AOL/Time Warner.  Its original spirit is such that the submission of web sites and the use of the directory data are free of charge.

 

(2) Search Engines: Crawlers, Robots, Spider

 

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In 1993, Matthew Gray, a student at MIT, wrote a perl script called the World Wide Web Wanderer to measure the size (the number of servers) and the growth of the world wide web.  Then it was used to capture URLs.  This index of URLs was called the Wandex.   Since it caused the network-wide degradation of performance (It sometimes accessed the same site hundreds of times a day.), Matthew's Gray's Wanderer was quite a controversial project.   Anyhow, the Wandex was the first robot on the web.
     What also appeared in 1993 following the Wandex is Martijn Koster's ALIWEB.  ALIWEB also indexed web sites. It actually allowed webmasters of participating sites to post their own page description.  And this process didn't cause the network slowdown since it didn't require large bandwidth.   The problem of this indexing process is that the system required the submission of a special indexing file, which many people did not know of.
      Furthermore, once a popular search engine Excite has its roots in the development of search software.  In early 1993 six undergraduate students at Stanford University started a project called Architext.  They used statistical analysis to effectively find world relationships for Internet searches.  And they released search software, Architext, for webmasters to use on their own websites.
     In 1994, a University of Washington student Brian Pinkerton developed desktop software called WebCrawler.   While other bots stored titles, URLs and first 100 words or so, WebCrawler indexed entire pages.  And users could search the full text of each document.  WebCrawler became so popular that the network system at the University of Washington was devastated during the daytime hours.  An early success of Webcrawler brought Lycos such search engines as Lycos, Infoseek and OpenText within 1 year.
     Lycos came out of a research project developed at Carnegie Mellon University in 1994.  Dr. Michael Mauldin's original research was to calculate the size of the web using a spider robot called 'wolf spider,' which is Lycosidae in Latin.  The wolf spider walked from site to site through page links.  And in no time Lycos' size of catalog went unimaginable at the time. By November 1996, Lycos has indexed more than 60 million documents.
     In late 1996, Infoseek introduced its full indexing engine called Ultra, which collected 25 million urls.  And Infoseek started providing search results to Netscape in December 1995.
     There was a problem by mid-1995 in pulling search results.  Different search engines came up with different sets of results.  So, in 1995, a Master's student Eric Selburg and associate professor of computer science at the University of Washington developed MetaCrawler.  This search engine accessed Lycos, AltaVista, Yahoo!, Excite, WebCrawler and Infoseek simultaneously to come up with the best results.  The way it worked is such that it gathered results from various search engines onto one page and then reformat them.  Savvy Search, which was developed at Colorado State University, is similar to MetaCrawler.  Savvy Search, which is faster but less reliable than MetaCrawler, accesses up to 20 search engines at a time.
     In 1996, Inktomi introduced an important spider HotBot to the web.  HotBot was originally developed at UC Berkeley by assistant professor of computer science Eric Brewer and a Ph.D. candidate Paul Gauthier. It was a powerful search engine at the time because it was said to index 10 million documents per day.
     Although it is a late comer, Google is now one of the most powerful and innovative search engines.   Two Ph.D. candidates in computer science at Stanford University Larry Page and Sergey Brin had a collaborative research project in the mid 90s.  And they developed a search engine called BackRub.  BackRub uses a unique idea of algorithm at the time that analyzes the back links pointing to the original website.  Today, a more advanced version of this inbound link calculation technique is called PageRank. In a sense, PageRank calculates the number of votes that are cast to the original website, taking into account, also, the quality of the casters.

(3) Timeline 

 

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March 2004   AltaVista switches to Yahoo! Search
March 2004   AlltheWeb switches to Yahoo! Search
March 2004   Yahoo!'s Site Match enabled by Overture
February 2004   MSN Search using MSNbot
February 2004 Yahoo discontinuing Google's listings
January 2004   New MSN Search Beta introduced
December 2003   MSN-LookSmart contract expires
October 2003   Yahoo! acquires Overture
June 2003   Google starts its AdSense for web site owners
April 2003   Overture acquires AltaVista
April 2003   Overture acquires Fast (AlltheWeb)
March 2003   Yahoo! acquires Inktomi
October 2001   GoTo changes its name to Overture
December 2000   Google's Toolbar introduced
October 2000   Google's AdWords starts
June 2000   Yahoo!'s search enabled by Google
August 1999   AlltheWeb starts
July 1999   Disney acquires Infoseek
January 1999   At Home acquires Excite
? 1999   The Mining Company renamed as About.com
September 1998   Google starts
September 1998   Microsoft starts MSN Search
June 1998   GoTo starts its sponsored search service
June 1998   Open Directory Project (ODP) starts
May 1998   Yahoo!'s search enabled by Inktomi
September 1997   GoTo starts
August 1997   Northern Light starts
February 1997   The Mining Company starts
October 1996   LookSmart starts
December 1995   AltaVista starts
October 1995   Excite starts
September 1995   Inktomi starts
June 1995   MetaCrawler developed
May 1995   SavvySearch developed at Colorado State University
February 1995   Infoseek starts
July 1994   Lycos starts
April 1994   Yahoo!
April 1994   WebCrawler developed by Brian Pinkerton
November 1993   Aliweb developed by Martijn Koster
June 1993   The World Wide Web Wanderer developed by Matthew Gray
February 1993   architext developed by Stanford University students


References 

 

seo TOP

 


A History of Search Engines by John Wiley & Sons, Inc.
History of Search Engines & Directories by CommerceFriends.com
Search Engine Players: A Brief History by Search Engine World


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